The news that Ikea may be on the edge of a fundamental shift in it's design ethos started to circulate in the design press last week. It's pictured 1,000sq ft kitchen took Gold in the Toronto Interior Design Show and there's a reason designers are concerned.
Ikea is the quirky cousin of interior outfitting; they have a 'nice' design ethos and a produce affordable kit for students and newlyweds. But when the tolerated relative turns up with New York style machine cabinets, heavy duty accessories and wall mounted antlers; they're muscling in on Mancave territory.